The Figleaves Bra Book (2007)

bra_fit_book

In 2007 I wrote the copy for The Bra Book, a 40-page book sent out to Figleaves customers. The aim was to help customers find their true bra size (essential for an online lingerie store) and also to establish Figleaves as the authority on bras and bra fitting. Keeping the tone of voice clear and friendly, I produced copy to lead customers through our eight-step bra-fitting process, as well as guides on caring for your bra, bras for different life stages, and a quick sweep of great moments in bra history.

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