Selfridges E-Commerce Launch (2009)

As online copywriter for the launch of Selfridges’ transactional website in 2009, I produced copy across the website, from category landing pages to service pages, and for the weekly emails. Here are a couple of the automated customer emails — they had to be clear, but retain the brand’s playful tone of voice.

Order confirmation email

Website service copy

Selfridges customer service copy

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